Player's Guide - Lesson 1

"Are You Prepared To Profit From Instant Web Traffic?"

Warning - If you're not serious about creating an online business that "makes your money for you", please stop reading this now!

Welcome to The Player's Guide To Adwords Domination.

Before we start, I want to cut a deal with you. You see, I wrote this series of lessons out of a desire to teach others how to create serious wealth using PPC advertising. I've poured a lot of effort into this course, but only because I know 200% that this works. And what's more, it should work for anyone who uses these strategies for their own business.

And because I've worked so hard to create this, I want it to work for you. If you end up "wasting" your time by reading this once and not applying it…well let's just say we can't have any of that.

The only way we're going to do this is if you promise to apply the money-making strategies that I'm about to share with you. In return, you have my word that I will show you the exact steps that I have taken to bring in instant traffic and build my online empire. I still get kicks out of calling my business an empire. 

Simple give and take (or show and tell).

To give you a quick idea of what I'm talking about (and to show you what's easily possible)…

This is from just one campaign I run on Google AdWords (more on this later) for just one of my products for last month. This is for a $167 product. You'll notice that the cost/conversion is as low as $2.59! You'll also se that almost all of the groups running have a clickthrough rate higher than 5%. Some as high as 10%! The great thing about this, is once it's up and running, it literally take NO work to earn money via Adwords. It's all on autopilot.

In the next few lessons, I will be teaching only those skills that you absolutely need to know in order to create your own wealth (and then maybe take your own screenshots?) like I have shown above.

Ready to roll? Let's start with the lifeblood of any online business - website traffic - and how you can create it instantly.

How to create instant website traffic?

While I was preparing my notes for this lesson, I started to think about what people want to learn the most when it comes to making money online. What do you want to learn most about making money online?

Is it:

• How to make more sales?
• How to create a winning product?
• How to actually make a sale (the technical aspects of online business)?

The first thing I want to tell you is to start focusing on what is truly important in business, whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've just started.

The first question that you should be asking (not the only question because there is more to creating online wealth, but this is the most important point) is:

How do I drive more traffic to my website?

As an entrepreneur, your income will always be (beyond a certain point) a function of traffic.

• More people coming in to your store to look at antiques = more sales = more money.
• More prospects getting your sales letter in their mailboxes = more sales = more money.
• More people visiting your online store… you get the picture.

Traffic is important. It's the lifeblood that runs and determines the success of any business. You may know it by different names, so to put it in another way:

More people seeing your sales pitch = more money coming into the bank. (granted your sales pitch is something people want)

Doesn't get simpler than that.

Note: In future lessons I'll talk to you about the other factors that determine your income - product value, pricing and most importantly, converting this traffic into enthusiastic, buying customers.

Back to the original question: How do you create instant website traffic?

Search engines are a good way to bring free traffic to your website - and while I've been teaching business owners like you, how to bring in truckloads of free search engine traffic for several years now, the problem with this method is that it takes time to rank highly in Google and other search engines.

... And we all only have a limited amount of time. The challenge here is to create a money-making machine that attracts prospects, reels them in, converts them into customers and repeats the process all over again. Think of it as a revolving door - prospects just keep coming to your website and keep going out as happy customers (hopefully).

The good news is that there already is such a system for bringing in instant traffic - pay-per-click advertising (PPC). I'll be talking exclusively about how you can use PPC advertising via Google Adwords, to drive traffic to your website and convert that traffic into customers.

The bad news is that 95 percent of PPC advertisers end up throwing several hundred bucks down the hole before they even begin to understand how pay-per-click works. What's more, there are many business owners who, after being burned to the tune of several thousands of dollars, give up on PPC advertising because they don't get how it works.

Imagine the pain of giving up a marketing opportunity like that, just because you were so frustrated that nothing was working.

What I've done here is I've broken PPC advertising down for you in simple terms - and as you will see in this lesson and the next, I'll be taking you by hand and cutting through all the mystery that surrounds AdWords (my ad network of choice) and pay-per-click marketing.

Pay Per Click Advertising in Plain English

Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising:

"[It] is about getting in front of people who are looking for what you sell right this moment and get them to respond."

You have the ability to reach your target market instantly, and get them to make a decision on your product/service. And that's not just it.

It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and immediately after your ad is ready, it will start bringing in traffic to your websites. No matter what you're selling, you have a chance, in 10 minutes, to start making sales.

What other advertising platform let's you make a sale that fast?

Better question - how can YOU use this speed (of getting an idea to the market and testing it almost instantly) to your advantage?

The biggest advantage of PPC advertising is that you can test new business ideas quickly and cheaply by running an ad campaign for a few hours and monitoring its results. This alone can save you thousands (if not hundreds of thousands) of dollars in advertising and product creation - but only if you do it right (I'll show you how to in the next 6 lessons).

Pay-per-click advertising operates on two simple premises:

• You pay only for visitors that come to your site (no upfront costs - every "click" while being an expense is also a chance for you to convert that visitor into a customer). You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you don't pay a dime... and also get no visitors. The goal is to get manyTARGETED visitors, while paying as little as possible per click.
• Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone search for "weight loss" and you're bidding on the term "weight loss", your ad will be displayed when someone searches for that phrase.)

There are two major PPC ad engines:

1. Google AdWords
2. Yahoo Search Marketing (formerly Overture).

While they are both very effective in pulling in traffic, I exclusively use Google AdWords (and I'll explain why in just a minute).

Having said that, I don't discourage you from using YSM. In certain niche markets the YSM network is still not hyper-saturated (unlike AdWords, where the competition is higher) and you may be able to realize serious short-term gains if you play the PPC game right.

What I would discourage you from is to using a PPC ad network other than AdWords or YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and lack of a sizeable user base all contributing to an abject failure.

5 Reasons why you should be using Google AdWords

Reason 1: The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users.

The kind of users who are comfortable with buying online.

These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).

Reason 2: Google AdWords delivers instant results - you can have your ad campaign up and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads.

Reason 3: With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for businesses selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world.

Reason 4: My favorite quality about AdWords is that it rewards good ad performance - that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing. Google wants to display the most relevant ads for the user. So... it makes perfect sense that YOU will pay less per click, the higher the clickthrough rate of your ad is.

Note: Click-through rate is simply the percentage that users click on your ad. For example, if 100 users saw your ad, and 2 people clicked your ad to visit your website, your click-through rate would be 2% (2/100).

Reason 5: Your competition cannot see the exact amount you're bidding for your keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks. Basically, your competition will NEVER be able to tell how you are marketing your product, unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of your marketing and steal your prospects.

Bottom line - bringing instant traffic to your websites and converting those prospects into satisfied customers is a much better option than waiting around for your search engine rankings to.

And, in my opinion, Google AdWords is the only game in town when it comes to PPC advertising.

In the next lesson, I'll sit with you and take you through the entire process of creating an ad campaign through Google AdWords. I'll take you from start to finish - from picking your keywords to creating an account to writing an ad to making it go live - and we'll do it in less than 10 minutes.

Watch out for the next lesson - "10 minutes to instant website traffic".

The AdSense Advantage - Day 2

"Discover The Hidden Niches That Churn-Up The Highest Payouts"

Finding topics is not the hard part. There are tons of 'AdSense topics' out there.

What people fail to understand is that even on the Internet, basic business rules still apply. If there is demand, you have a shot at making profits, provided that you differentiate and position yourself in the best possible way.

In other words, it is the execution of the idea that matters, and not so much the idea itself.

Now, keep in mind that you're looking for great niches for your AdSense, pay-per-click, content sites. Many of these will be product-oriented content or information-rich sites. We haven't gotten into it a whole lot yet, but the most successful AdSense sites are ones with free content.

Niche marketers often talk about starting out with topics that you are interested in, or are well-versed in. This, I feel, is bad advice. As helpful as it might be to someone starting out fresh in the content publishing field, it fails to address the main concern anyone would have when starting a business…

Profitability.

Let's face it - would you invest your time and money into a business venture if you knew that it was not profitable?

Of course not.

The key to picking a niche market, then, is profitability. In fact, profitability is the first filter you should apply to any potential niche topic.

A rough, 5-minute test to measure the profitability of any niche is to establish the niche's popularity in the PPC engines. By finding out the AdSense payout (per click) for the top keywords in that niche, or by finding out what the top bids are on AdWords (the system that the advertisers are paying into), you'll have an idea of what the market considers this niche's profitability to be.

AdSense payouts (per click) depend on how much the advertiser is willing to pay for the click. In addition, that amount depends on how much the advertiser makes from the sale of one of his products (in essence, it's the value of one customer).

For example, PPC bid prices for high-end financial keywords (debt consolidation is a common example) can go as high as $70 a click!

Lesser known topics include any traveling or tourism niche, personal yachts and gardening, where the average high-paying keywords hover around $3 and $4 per click.

With this being said, if you're looking to make a killing with Adsense, I would stick to the keywords paying out around $1.00-$4.00 a click, rather than shooting for keywords in the "debt consolidation" neighborhood, which everyone and their brother is targeting.

I personally do a lot of my keyword research with Keyword Elite. I won't go into the details right now, but I've been able to gather HUGE lists of the highest paying, most profitable keyword niches from this software.

If you follow the 'high-road', digging into expensive industries, you'll find tons of niches. The only problem is that many of the niches you'll find will probably be very competitive and have little room left for you conquer.

What can you do about this?

You've got two options…

1. You can either keep digging until you find a niche that is both profitable and has little competition…or…

2. You could dig deeper into the niche you just found and try to find a sub-niche that is not so heavily competitive.

I prefer the 2nd option. These are known as micro niches. They're a narrow, specific sub-topics that are extremely profitable regardless of the profitability of the general topic itself. As demand is limited, such niches are quickly saturated, but the barriers to entry are low and you can establish yourself fairly quickly in these niches.

The simplest way to look for a topic (in case you don't already have one) is to find out what people are buying, day in and day out. This boils down to observing the major marketplaces on the Internet (such as Amazon and Ebay) and going through the most popular items.

Usually, you'll find some good ideas coming out of this exercise. The only problem is that at this point, you only have a general idea of what that niche is like, and what sells in that niche.

So this is where the keyword research comes into play again.

With a keyword research tool like Keyword Elite, you can type in the main keyword of your topic. The result will be those keywords plus a list of several alternative keywords. (WordTracker and NicheBot do similar things, but aren't as in-depth). These 'alternates' will be your sub-topics or micro-niches.

Then, with Keyword Elite, you can enter those keywords into a separate project and create a list of VERY important information for your keyword research. You will want to choose keywords with high paying CPC, low competition, and a high number of searches.

Using Keyword Research The Right Way

Keyword research is at the heart of every online business whether you're writing an info product or creating an online store, you're going to need keyword statistics to tell you:

What people are searching for. Competition for those keywords. Ad costs for those keywords.

I offer a Free Silver membership to my HyperVRE software, where in addition to getting the free software, you'll have access to the Top 40,000 Highest Paying Keywords. It's a great tool to help you sift through several different niche topics that all pay very well. I give you the option to search through 40,000 keywords with a built-in search tool in your membership area. With AdSense sites, depending on ad costs and traffic, keyword research becomes even more critical for you to get your hands into. Within the context of AdSense, this refers to finding out about the topics that create the most buzz and are easy markets to break into. While you don't need to spend days overanalyzing a niche, checking out what works and what doesn't in a niche will help you a lot in creating an 'AdSense' site in that niche. Find out what it's going to take to beat your competition in search engines and in your niche. How many links do they have? Do they use heavy advertising? Are they using any other revenue source apart from AdSense? If yes, what is it? And perhaps most importantly, find out how much content and webpages does the top sites in your niche have. Can you put up that much content? “You’ve Heard It Before… Test, Test, Test” Test your site for at least 3-6 months. It helps you establish baseline figures for traffic and potential revenue in that niche, and this information helps you make decisions on whether to develop the site further and also guides you in creating further sites in the same niche. Of course, that doesn't mean that you should sit around waiting for one site to show results before getting started on the next one. Keep building your sites. Don't stop building. Analyze Your Niche Remember, the focus is on creating AdSense sites here but you can (and should) use other revenue sources, such as Amazon, Chitika, ClickBank, and other affiliate product resources. The process is fairly simple - you find a topic, evaluate its profitability and demand, and if all things click, give it a test run by putting up some content and driving traffic through links and content distribution. I personally use LinkMetro.com to quickly build hundreds of links pointing to my sites. Run the site for a couple of months and watch your stats. Chances are, your early AdSense revenues and traffic stats won't be anything to brag about… but keep watching them because it usually doesn't take much time before they start to increase (if you're getting legitimate traffic to your site). Now - when you check out your stats in your Google AdSense account area, you'll notice that they only give you about 4 categories. Though each of these categories is very important, you should also be tracking your stats more in-depth with an AdSense tracking tool such as AdSpyTracker. I'll talk more in detail about the best ways to track your stats in a future lesson, but for now you need to know two of the most important stats. The basic stats you'll need are: average EPC (average earnings per click) average CTR (average click-through rate) With the help of these two numbers you can easily evaluate whether your venture will be profitable or not. These figures will also help you understand what you're doing wrong. Use the average EPC to judge the profitability of your ads. This is simply your total earnings divided by the number of clicks on your site. If you're earning at $1.00+ for each click, you're doing good. If that number rises to $2.00+ (difficult to do), you've struck a gold mine. On the other hand, if the average EPC is below $.05, you might have to rethink your strategy. CTR measures the percentage of visitors that click on your ads. There are no set figures for CTR, but if no one's clicking on your ads, there's only one problem… "you haven't optimized your site design for displaying ads." Don't worry about this right now, because in our next lesson I'll show you exactly how to optimize your websites for high click-through rates. That's all there is for today's lesson. I realize it got a bit long, but everything I've talked about here is extremely important when you're looking to create a profitable niche. The way to get rich on the Internet is to spread out to several niches - dominate one niche, then dominate the next, and the next… Don't just stick with one and try to build around it. Instead,spread out to multiple niches, and begin your 'online empire'. (there's that term again… ) In our next lesson, I'll take you through a total optimization of your AdSense sites, and show you how you can increase your click-through rate up to 100% by taking only 30 seconds of your time. Take care,   Matt Callen Internet Marketer www.HyperVRE.com

The AdSense Advantage - Day 1

"Are You Prepared To Profit From Your Very Own Auto-Pilot System?"

Warning - If you're not serious about creating an online business that "makes your money for you", please stop reading this now! Only read on if you plan to put into action, everything I will be teaching you.

Welcome to The AdSense Advantage.

Before we get serious and dive into the exact methods on how to create serious lumps of wealth, on a steady basis, I need to you to promise me one thing.

I have put a lot of time and effort into writing this course for YOU, so that you can learn how to personally make A LOT of money with pay-per-click publishing (…and affiliate products and services from the same sites). So - I need you to promise me just one thing.

Promise me that if you take the time to read the steps that I've laid out for you in this course, then you will ACT ON those strategies. Since I've taken a great deal of time to write this for you, I want it to work for YOU.

Don't just read this once and "waste your time" by not doing anything with the information. If that's the case, then…well… let's just hope that this isn't going to be the case.

All right - now that we're both ready for what's ahead… Here's just a glimpse of what one of your sites can quickly achieve if you take action on the steps I'll be showing you.




This is with only ONE website, over the course of 11 days. I didn't fit the entire month on here, nor did I show you the combination of all of my websites. The reason for this is simple....
Once you know how to create ONE profitable site, you can repeat your process over and over… and over again!

This is what many marketers call, "Building Your Online Empire". Personally, I think that sounds a bit corny, but in all actuality it really is like an empire. It's kind of funny to think of your business as an empire - but once you begin the process, I think you'll start realizing why and how it got it's name.

I personally like the term 'Virtual Real Estate', or VRE. But they're basically the same thing, and honestly it doesn't really matter what you call it as long as you've got one, right?

In the next few lessons, I'll be showing you how to truly build your very own "online empire". While it's true that AdSense is the big-name pay-per-click (PPC) publishing network, there are many other ways to profit off of your content sites.

What's nice about my strategies are they're very easy to repeat, over and over and over again in ANY market... at any time.

I'll be showing you…

What AdSense and PPC publishing is all about

A complete step-by-step guide to finding profitable niches

Specific instructions on how to optimize your ‘AdSense’ sites

Detailed strategies for generating multiple streams of traffic to your sites.

The best ways to duplicate your proven methods from site to site.


In-depth strategies for increasing your revenue from your content-driven sites


….and you guessed it….there’s some hidden secrets too!

With all the buzz and hype floating around the internet, many have heard it's possible to make BIG bucks with the Google Adsense network.

While that is very true... the truth of the matter is, most people aren't making big bucks. The typical AdSense advertiser makes a whopping $1.00 per day. I don't know about you, but $1.00 per day isn't really much to get excited about.

Today I'd like to focus on how the AdSense and most all other PPC publishing systems work. I won’t go into much detail about the basics, because I assume that if you’re reading this, then you probably already know most of what I’m about to tell you in the next couple of paragraphs.

Knowing the basics to any system that you plan to one day ‘conquer’ is the first place you need to start. By knowing how something works, you can maneuver your way through the system and find hidden strategies that others may have never thought of before! And in the next few lessons, I’ll be unveiling some of the secrets that I’ve found in their system.

AdSense and PPC Publishing

So – what exactly is AdSense and PPC publishing? Since most all PPC publishing is just about the same, I’ll use AdSense as the main example.

Google AdSense is an ad publishing program where website owners can place ads, administered by Google, onto their sites and generate revenue on a ‘per-click’ basis.

These ads are known as contextual ads, in which the ads that appear on each webpage are based on the page’s content (in addition to the user’s geographical location and a few other ‘undisclosed factors’). If you haven’t already, you’ll come to find that Google likes to keep things as top secret as possible.

The rules of doing business don't change on the Internet. You can make a lot of

money through AdSense, but it takes a lot of time to build up a network of sites,

and you should also look at other revenue opportunities to back you up.

There's a lot of debate in the online marketing community about the "ethics" of building AdSense websites and what they really mean. For me, personally, all this talk is a waste of time.

Whether you're building spam-filled websites whose only purpose is to attract traffic and get them to click on your ads (coming in and going out in a circle), or whether you spend hours on end creating beautiful content and use AdSense as a means to offer "related content" to your readers… It doesn't really matter.

What matters is that you build websites that last.

Read that sentence again…

A spam-filled website will die out in a few months as search engines crank up their algorithms and weed out the bad stuff. A website that actually provides useful, and most often times, fresh content will take longer to rank and will earn less revenue in the beginning, BUT it will continue to grow and will keep earning you more money for a long period of time.

Secondly, once you have an established website in one niche, it becomes a lot easier to monetize that niche through additional websites.

And that's what you should really remember about AdSense. The riches promised to you by all the AdSense gurus can be gained by creating multiple long-term optimized websites in profitable niches.

AdSense is NOT about making you rich overnight. AdSense is supposed to supplement your income from a website. It takes time to build and usually it isn't anything to write home about.

However, once you multiply this small trickle of income by 5 or 10… It suddenly takes on a life of its own.

Don't rely on building one AdSense site and then living off it for the rest of your life (unless you happen to have the most visited site on the planet, that's not going to happen). Build several websites in profitable niches, and this next statement is VERY important… Make sure you add other sources of revenue on each website as well.

We’ll talk about this more in an upcoming lesson, but you need to understand right away that there are multiple streams of revenue with content-rich sites. Boy do I have a secret to tell you! I can’t spill the beans just yet…You’ll just have to wait until we get there. You need to learn some other things first…

In my opinion, AdSense is the only game in town when it comes to monetizing with a pay-per-click publishing network. But you’ll need to continue to keep your eyes peeled because Yahoo PubNet and MSN’s new PPC network are chasing Google’s tail.

Before we end this lesson, you need to familiarize yourself with the formula below so that you can see just how easy you can successfully build your AdSense (‘VRE’) websites. I call this “The AdSense-Site Formula”. Here’s how it looks…

High EPC + High Click-through Rate + Content webpages + Tracking your AdSense stats = AdSense Profit
This formula applies to any successful VRE site, and we’ll be getting into the gritty details in the lessons to come.

In our next lesson, I’ll sit down with you and take you through the steps that I personally use when finding the most profitable niches. Stick around… without our next lesson, you’ll be stuck in the dark without a flashlight. (I know, I know…that analogy could use some work ).

All the best,

Matt Callen
Internet Marketer

www.HyperVRE.com

Why the Network Marketing Industry May Be Your Best Alternative

It is now estimated that Americans are losing their jobs at the rate of 100,000 per month. And that's just an average because during the month of November 2008, over 500,000 Americans lost their jobs during that month alone. The unemployment rate is approaching 7%, which is the highest it's been in 14 years. And now for the bad news-this trend will likely continue for the foreseeable future. If you've already lost your job you need to take action now. If you're still working, you're lucky, but you should also take action now.



Taking action does not include finding another job, at least not a job in which you work for somebody else. It's a well-known fact that the only true security when considering your job and your career is derived through self-employment. Apart from gaining freedom over your work environment and direct control over your future, self-employment offers many benefits.

A big problem however is that many people don't know how to start and run their own business. In today's economy, with credit tight and getting tighter and with people concerned about their savings and financial picture, it is not realistic to invest tremendous amounts of money in a bricks and mortar business. So with that said, what options does a person have concerning self-employment?

Instant FREE Traffic Formula From Google Snatch 2

They can probably be found in the network marketing industry. This might well be your best alternative to improve your income and to completely solidify your financial future. Using the Internet as your marketplace and delivery medium, you can conduct business around the world from the comfort of your own home. And network marketing over the Internet is not to be confused with the multilevel marketing (MLM) businesses of the past.

A solid online network marketing opportunity is recession proof and offers virtually unlimited income while allowing you to work your own hours from your home. When you think about it, that's about as good as it gets as far as a job is concerned. The key is to find a proven, turnkey business that is run by professional managers and that is designed to help you-the beginning Internet entrepreneur-to be successful very quickly.

The best way to start is to go online and do your due diligence to evaluate the possibilities out there, and to find the one that is best for you. Today's online network marketing opportunities are real, and they are turning out Internet millionaires every day. In these turbulent financial times, it's something that everybody should be thinking about.

Janet Giacoma is a business coach and marketer who assists serious entrepreneurs in building a profitable online business with multiple income streams.

To contact Janet visit: http://www.MLMOnlineMBAProgram.com and http://www.TheAbundantAllianceBlog.com

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