HOW TO WRITE LEAD-PULLING SQUEEZE PAGES ON THE FLY!

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Introduction to Squeeze Pages 6

The Squeeze Page System 8

What You Need Before Getting Started on Your Squeeze Page 10

Planning Your Squeeze Page Theme 12

How to Write a Squeeze Page that Converts 14

Tips on Increasing Your Squeeze Page Conversion Rate 17

Driving Targeted Traffic into Your Squeeze Page 19

Finest Examples of Squeeze Pages 22

Recommended Resources 25

Introduction to Squeeze Pages

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages.

In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe Squeeze Page, is "squeeze page" (or "lead capture page" in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to Squeeze Pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze page that isn't focused.

The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.

Let's start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it's a free newsletter or a product for sale, the Squeeze Page system you create should include a "one time offer," which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the Squeeze Page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the Squeeze Page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

What You Need Before Getting Started on Your Squeeze Page

Before you get started building your Squeeze Page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your Squeeze Page.

One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return.

In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software.

If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly.

Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Another thing you will need before you can get started on your Squeeze Page is some way in which to create a realistic signature. http://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program.

Planning Your Squeeze Page Theme

Perhaps the most important part of creating a Squeeze Page is planning your Squeeze Page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine optimization, planning your Squeeze Page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple Squeeze Pages, each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your Squeeze Page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.

This is actually where most people fail when they create a Squeeze Page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one Squeeze Page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?

If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of "toys," a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.

Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.

Going one step further, in addition to planning your Squeeze Page theme, if you are creating a Squeeze Page for a newsletter, you may also want to segment your list, so you can send information specifically about Legos to those who request it – and information about blocks to those who request it.

How to Write a Squeeze Page that Converts

Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.

One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as "scientifically proven," "guaranteed," and "shocking," no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of "calls to action," as I've mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).

Now, if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of "benefits."

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:

1. Doesn't see any benefits; and
   
2. Suspects that you will sell their email address to spammers.
   

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.

There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.

This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.

Tip: By adding your picture and signature, you can significantly increase a gain in your visitors' trust. J

Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?

Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.

But if you're using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.

to Your Squeeze Page

Driving traffic into your Squeeze Page – it sounds easy, doesn't it? Well, it's not. And no matter how great your Squeeze Page is, it wont matter if no one ever reads it.

Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your Squeeze Page.

One way in which you can drive traffic to your Squeeze Page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords.

As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked Squeeze Pages.

This means you will have to start with some careful keyword research; and you will then have to alter your Squeeze Pages to match that research. These are some of the most commonly used tools for driving traffic to a Squeeze Page; however, they are not always the most effective.

Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible "partners" -- or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.

There's only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.

Another way in which you can drive traffic to your Squeeze Page is through blog and forum posting; however, it is important that you do not spam, as many businesses do.

Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back to your Squeeze Page, but don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.

To Your Success,

Archer Peterson

nichmarketeer.com

Affordable Hosting Plans – http://www.Hostmonster.com/

Cheap Domain Names – http://www.Hostmonster.com/

The AdSense Advantage - Day 3

The AdSense Advantage - Day 3

"Optimize Your AdSense Sites For Maximum Click-Throughs and Payouts"

In the last lesson, I showed you exactly how to find the most profitable niches. Discovering them is only one part of the plan.

Once you've found some niches to conquer, it's time to start building your empire. Or what a lot of marketers today like to call, 'Virtual Real Estate' (or VRE). Building an AdSense site is one thing…but building your very own 'virtual' real estate is an entirely new level.

Last lesson, you learned that you need to test your sites for at least 3-6 months before you decide if the idea is going to work for you or not. Of course, that doesn't mean that you should sit around waiting for one site to show results before getting started on the next one. Keep building your sites.

Remember…Don't stop building. You can always change and test other strategies for those sites.

While AdSense isn't the only way to make money off your website, it is definitely one of the easiest - all you have to do is configure your ad, drop it into your site template and pat yourself on the back - you're done for the day.

Unfortunately though, setting things up, and actually making money from AdSense are two different things. To earn money from AdSense you need:

	Website Traffic (visitors)
	Clicks on your ads (high click-through rate)
	High-paying clicks (top-paying, most profitable keywords)

As far as traffic is concerned - we'll cover that in a later lesson. And you already know a lot about finding profitable keywords now. If you haven't done so already, you should get a free membership to HyperVRE.com so you can get the top 40,000 highest paying keywords. This will definitely get you started!

Today - I'm going to walk with you while you learn how to totally optimize your AdSense virtual real estate (VRE). I'll show you the optimal placements for your AdSense ads and how to quickly increase your CTR (click-through rate) by 100%.

Of course, you need to test all of what I say on your own. But each tip has been tested and proven by yours truly to be produce high-end results.

“How Do You Get People To Click On an Ad?”

 

	Make them pay attention to it – if they aren't looking, they aren't clicking.
	Have ads that match the reader's needs – search engine visitors are typically looking for information on a particular topic – are you giving them that information? Are your ads?
	Overcome the “this is an ad – ads are bad” psychological barrier – in our society and on the Internet we are continuously bombarded by ads and there is a subconscious resistance to them – you have to either overcome it or ... as I'll show you, sidestep it.

 

“Attracting Attention”

Most people think that the best way to attract attention is to use bright colors and generally make sure that the ads stand out. It's a good idea in theory, but think of what happens in the real world...

The first time you see a bright, garish advertisement, you look at it because it is distracting, not because it is appealing. The second time though, the advertising is less distracting, although you still look at it. By the fifth time around, you are able to ignore the bright ad completely and focus on what you were doing before.

This phenomena is called ad-blindness - our minds shut out the distractions of ads that are not helping them get what they want.

So first you have to figure out what your readers want. Then you have to make sure that your ads match that.

“Relevant Ads”

What are your readers looking for? If it's a search engine visitor, they are usually there looking for information on a topic -the keywords they typed into the search engine to get there in the first place.

Since they have come to your website looking for more information on that topic, you'd want your ads to be about the same subject so that your visitors pay attention to the ads (because they are relevant to they are searching for) and click on them.

In my experience, don't waste your time with AdSense banner ads - especially if your site is a content-only site. What I mean by this is that your site's primary purpose is to provide content information instead of trying to sell a product or service. Banner ads act as "distractors" instead of aiding in more clicks.

“How To Combat Ad Discrimination"

How do you circumvent the inherent dislike people have against ads?

By changing them into information (i.e. don't use something that looks like an ad).

Quite simply put, your AdSense blocks should be less like ads and be more like the text on your pages. Since your visitors came to your website looking for information on a particular topic, your goal is to ensure that your ads look as much like that information as possible.

“Targeted Ads"

As AdSense uses keyword matching to deliver ads to your website (they first find out the most important keywords on your website and then deliver ads based on those keywords), it's important that you write keyword-focused pages.

If the ads are not relevant to your site's topic, not only will they be out of place but they will also become 'distractions' - visitors will cast them aside as 'fluff' that is outside the realm of information that they are looking for.

Make sure that each page on your site is focused on a single keyword phrase - use that keyword throughout your article as well as in all the right areas (title tag, header tag).

Restricting the focus of the topic you are writing about also lets you write keyword-rich content in a natural, conversational voice - you're not forcing the keywords in but instead talking about them as you would talk to another person.

“Proven Ad Formats"

Allowing for positioning, colors and keyword targeting, some ad formats still manage to get a lot more clicks than others.

High CTR Text AdBlock Formats:

336 x 280 (large rectangle)

300 x 250 (rectangle)

250 x 250 (square)

Almost any of the AdLinks units seem to work well as long as they are incorporated into your content appropriately. (If you're not familiar with the difference between AdBlocks and AdLinks, see your Google AdSense account for more details).

The reason these formats get more clicks is because they resemble content areas more closely - and as you will read in the next tip, it's easier to position these ads in the most visible areas of your website.

Below is an AdLinks unit with 4 ads appearing. Notice how well it resembles the content areas. They are in an optimal placement for high click-throughs.

Low CTR Ad Formats:  468 x 60 (banner ad)  160 x 600 (wide skyscraper)  120 x 600 (skyscraper)

Banner ads almost never work - the format is synonymous with traditional advertising and because of this it tends to get ignored (e.g. ad-blindness).

The only time I've seen banner ads work are if they are placed at the bottom of an article - but even then the CTR is too low to merit any recommendations.

Avoid the low CTR ad formats and stick to the high CTR ones on your websites. In fact, use the 336 x 280 and 250 x 250 rectangle formats whenever possible. But make sure that you tie in this tip with the next two as well.
“Optimal Ad Positioning"

The position of your ads will have a great impact on whether your readers pay attention to your ads, and as a result it will affect your CTR as well.

You want your ads to be in the center and middle of the page – to make sure that they get maximum visibility. Of course, you still have to make them look like part of the text, otherwise you'll just turn readers off and they will close the page instead of clicking on a link or an ad.

This tip relates to all “advertisements”. This is why ‘contextual ads’ work so well. Contextual ads are links placed directly in the content of your webpages. They usually promote affiliate products, but some work similar to PPC publishing where you’re paid per-click.

Contextual ads work so well because they appear as related content. They don’t appear as ‘blatant ads’, so the readers don’t turn on their ad-blinders. We’ll talk more about this when we discuss other ways to monetize your sites.

There are two ways to place AdSense ads inside content:

One: Place rectangle ads (such as 250 x 250) above the content (below the heading, above the content body) – so if you had a page on “dog training” it would go something like:

Dog Training   250 x 250 rectangle adblock   rest of the page content

Two: Place rectangle ads inside the content (aligned to the right or left) and let the content wrap around them. This would look something like…

I personally prefer the second option, as it allows you to put ads in a prominent location without giving your website a spammy look, but in some cases if it is implemented right you can pull off the first strategy as well.

Color Combination

As a general rule of thumb, blending your ads in with the colors of your website will increase your CTR because it will cause your ads to look less out of place and more like part of the content. So if your website's background is white, the ad background and border color should be white as well. If the site's background is gray, make sure the ad background (and border) is of the same exact color as well.

Similarly, the link text color should also match that of the site text.

Here’s a great example site where they have made their link text color and design of their AdSense ads look similar to the rest of the links on the site.



There are two more points to think about…

The Link URL colors
The Advertiser URL colors.
Traditionally, choosing a ‘blue' link url color works best, no matter what your site color theme, because people are used to understanding blue underlined text as being a link that can be followed (this goes back to making ads look less like ads and more like the text around them).



Add to this the fact that many of your visitors will probably be search engine users. This means that you don't really need to worry about your link url color standing out too much – for the target group of visitors who are most likely to click on your ads, they wont have enough time to get used to a different color scheme on your website. For them, blue links are the most noticeable and obvious routes of getting access to more information.

For the Advertiser URL link, try to make sure that it does not ‘stand' out from the page. You can do this by choosing a color that complements (and not contrasts) with the background color of your site. On a white background I'd suggest going with light-gray.

All this is designed to make your ads look less like ads and more like regular text.

Profitable Keywords

Getting a lot of traffic and getting that traffic to click on your ads as much as possible is all good, but if the keywords your site is based on are of low-value (that is, advertisers are not bidding too high on them), then you're basically putting in a lot of effort in building traffic and optimizing your website for nothing.

Try to build websites around terms and niches in which advertisers are willing to pay a lot of money – this way you will really start to notice a difference in your AdSense earnings once you apply the techniques I've listed above.

How do you find profitable keywords, you ask? The way I see it you have three options:

Buy high-paying AdSense keyword lists from sites like AdSenseHeaven.com.
Use a software like Keyword Elite that does everything for you.
Or, get your free list of 40,000 top-paying keywords at HyperVRE.com
Option 1 will cost you a lot of money if you are looking to build several AdSense sites – and as you already know from our last lesson… Building VRE sites is a numbers game. You want to have dozens of websites bringing in income instead of one big fat website.

Option 2 – well, I've discussed Keyword Elite in the last lesson, so I'll let you guys check it out and make your own decision. All I'll say is that you can build high-paying lists in just minutes; it definitely beats the first option.

Option 3 will obviously save you money since it’s free with a Silver membership. But then again, you may not be able to manually get ANY keyword of your choice. However, since there are over 40,000 keywords in the list, you should certainly find some very profitable niches.

That's all for today – I hope that you will use the tips in this lesson to improve your site's CTR and if you are still focusing on low-paying keywords, I'd suggest that you drop everything you are doing and focus on getting into a profitable niche first.

Remember when I told you that Google is one of the most secretive companies in the known world? Well… I’ve cracked a bit of a ‘top secret’ that Google won’t ever tell you. And I’m going to fill you in on that confidential intelligence in our next lesson!

Stay tuned because it’s going to be a doozy.


Matt Callen
Internet Marketer

www.HyperVRE.com

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Player's Guide - Lesson 1

"Are You Prepared To Profit From Instant Web Traffic?"

Warning - If you're not serious about creating an online business that "makes your money for you", please stop reading this now!

Welcome to The Player's Guide To Adwords Domination.

Before we start, I want to cut a deal with you. You see, I wrote this series of lessons out of a desire to teach others how to create serious wealth using PPC advertising. I've poured a lot of effort into this course, but only because I know 200% that this works. And what's more, it should work for anyone who uses these strategies for their own business.

And because I've worked so hard to create this, I want it to work for you. If you end up "wasting" your time by reading this once and not applying it…well let's just say we can't have any of that.

The only way we're going to do this is if you promise to apply the money-making strategies that I'm about to share with you. In return, you have my word that I will show you the exact steps that I have taken to bring in instant traffic and build my online empire. I still get kicks out of calling my business an empire. 

Simple give and take (or show and tell).

To give you a quick idea of what I'm talking about (and to show you what's easily possible)…

This is from just one campaign I run on Google AdWords (more on this later) for just one of my products for last month. This is for a $167 product. You'll notice that the cost/conversion is as low as $2.59! You'll also se that almost all of the groups running have a clickthrough rate higher than 5%. Some as high as 10%! The great thing about this, is once it's up and running, it literally take NO work to earn money via Adwords. It's all on autopilot.

In the next few lessons, I will be teaching only those skills that you absolutely need to know in order to create your own wealth (and then maybe take your own screenshots?) like I have shown above.

Ready to roll? Let's start with the lifeblood of any online business - website traffic - and how you can create it instantly.

How to create instant website traffic?

While I was preparing my notes for this lesson, I started to think about what people want to learn the most when it comes to making money online. What do you want to learn most about making money online?

Is it:

• How to make more sales?
• How to create a winning product?
• How to actually make a sale (the technical aspects of online business)?

The first thing I want to tell you is to start focusing on what is truly important in business, whether it's a brick-and-mortar store your grandpa owned or a snazzy new website you've just started.

The first question that you should be asking (not the only question because there is more to creating online wealth, but this is the most important point) is:

How do I drive more traffic to my website?

As an entrepreneur, your income will always be (beyond a certain point) a function of traffic.

• More people coming in to your store to look at antiques = more sales = more money.
• More prospects getting your sales letter in their mailboxes = more sales = more money.
• More people visiting your online store… you get the picture.

Traffic is important. It's the lifeblood that runs and determines the success of any business. You may know it by different names, so to put it in another way:

More people seeing your sales pitch = more money coming into the bank. (granted your sales pitch is something people want)

Doesn't get simpler than that.

Note: In future lessons I'll talk to you about the other factors that determine your income - product value, pricing and most importantly, converting this traffic into enthusiastic, buying customers.

Back to the original question: How do you create instant website traffic?

Search engines are a good way to bring free traffic to your website - and while I've been teaching business owners like you, how to bring in truckloads of free search engine traffic for several years now, the problem with this method is that it takes time to rank highly in Google and other search engines.

... And we all only have a limited amount of time. The challenge here is to create a money-making machine that attracts prospects, reels them in, converts them into customers and repeats the process all over again. Think of it as a revolving door - prospects just keep coming to your website and keep going out as happy customers (hopefully).

The good news is that there already is such a system for bringing in instant traffic - pay-per-click advertising (PPC). I'll be talking exclusively about how you can use PPC advertising via Google Adwords, to drive traffic to your website and convert that traffic into customers.

The bad news is that 95 percent of PPC advertisers end up throwing several hundred bucks down the hole before they even begin to understand how pay-per-click works. What's more, there are many business owners who, after being burned to the tune of several thousands of dollars, give up on PPC advertising because they don't get how it works.

Imagine the pain of giving up a marketing opportunity like that, just because you were so frustrated that nothing was working.

What I've done here is I've broken PPC advertising down for you in simple terms - and as you will see in this lesson and the next, I'll be taking you by hand and cutting through all the mystery that surrounds AdWords (my ad network of choice) and pay-per-click marketing.

Pay Per Click Advertising in Plain English

Perry Marshall, in his Guide to Google AdWords, says this about PPC advertising:

"[It] is about getting in front of people who are looking for what you sell right this moment and get them to respond."

You have the ability to reach your target market instantly, and get them to make a decision on your product/service. And that's not just it.

It takes just 10 minutes for you to set up an ad campaign in Google AdWords - and immediately after your ad is ready, it will start bringing in traffic to your websites. No matter what you're selling, you have a chance, in 10 minutes, to start making sales.

What other advertising platform let's you make a sale that fast?

Better question - how can YOU use this speed (of getting an idea to the market and testing it almost instantly) to your advantage?

The biggest advantage of PPC advertising is that you can test new business ideas quickly and cheaply by running an ad campaign for a few hours and monitoring its results. This alone can save you thousands (if not hundreds of thousands) of dollars in advertising and product creation - but only if you do it right (I'll show you how to in the next 6 lessons).

Pay-per-click advertising operates on two simple premises:

• You pay only for visitors that come to your site (no upfront costs - every "click" while being an expense is also a chance for you to convert that visitor into a customer). You pay a certain amount "per click" on your ad. If nobody clicks on your ad, you don't pay a dime... and also get no visitors. The goal is to get manyTARGETED visitors, while paying as little as possible per click.
• Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone search for "weight loss" and you're bidding on the term "weight loss", your ad will be displayed when someone searches for that phrase.)

There are two major PPC ad engines:

1. Google AdWords
2. Yahoo Search Marketing (formerly Overture).

While they are both very effective in pulling in traffic, I exclusively use Google AdWords (and I'll explain why in just a minute).

Having said that, I don't discourage you from using YSM. In certain niche markets the YSM network is still not hyper-saturated (unlike AdWords, where the competition is higher) and you may be able to realize serious short-term gains if you play the PPC game right.

What I would discourage you from is to using a PPC ad network other than AdWords or YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and lack of a sizeable user base all contributing to an abject failure.

5 Reasons why you should be using Google AdWords

Reason 1: The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users.

The kind of users who are comfortable with buying online.

These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).

Reason 2: Google AdWords delivers instant results - you can have your ad campaign up and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads.

Reason 3: With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for businesses selling hard goods or services - they would prefer local prospects as opposed to someone half way across the world.

Reason 4: My favorite quality about AdWords is that it rewards good ad performance - that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing. Google wants to display the most relevant ads for the user. So... it makes perfect sense that YOU will pay less per click, the higher the clickthrough rate of your ad is.

Note: Click-through rate is simply the percentage that users click on your ad. For example, if 100 users saw your ad, and 2 people clicked your ad to visit your website, your click-through rate would be 2% (2/100).

Reason 5: Your competition cannot see the exact amount you're bidding for your keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks. Basically, your competition will NEVER be able to tell how you are marketing your product, unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of your marketing and steal your prospects.

Bottom line - bringing instant traffic to your websites and converting those prospects into satisfied customers is a much better option than waiting around for your search engine rankings to.

And, in my opinion, Google AdWords is the only game in town when it comes to PPC advertising.

In the next lesson, I'll sit with you and take you through the entire process of creating an ad campaign through Google AdWords. I'll take you from start to finish - from picking your keywords to creating an account to writing an ad to making it go live - and we'll do it in less than 10 minutes.

Watch out for the next lesson - "10 minutes to instant website traffic".

The AdSense Advantage - Day 2

"Discover The Hidden Niches That Churn-Up The Highest Payouts"

Finding topics is not the hard part. There are tons of 'AdSense topics' out there.

What people fail to understand is that even on the Internet, basic business rules still apply. If there is demand, you have a shot at making profits, provided that you differentiate and position yourself in the best possible way.

In other words, it is the execution of the idea that matters, and not so much the idea itself.

Now, keep in mind that you're looking for great niches for your AdSense, pay-per-click, content sites. Many of these will be product-oriented content or information-rich sites. We haven't gotten into it a whole lot yet, but the most successful AdSense sites are ones with free content.

Niche marketers often talk about starting out with topics that you are interested in, or are well-versed in. This, I feel, is bad advice. As helpful as it might be to someone starting out fresh in the content publishing field, it fails to address the main concern anyone would have when starting a business…

Profitability.

Let's face it - would you invest your time and money into a business venture if you knew that it was not profitable?

Of course not.

The key to picking a niche market, then, is profitability. In fact, profitability is the first filter you should apply to any potential niche topic.

A rough, 5-minute test to measure the profitability of any niche is to establish the niche's popularity in the PPC engines. By finding out the AdSense payout (per click) for the top keywords in that niche, or by finding out what the top bids are on AdWords (the system that the advertisers are paying into), you'll have an idea of what the market considers this niche's profitability to be.

AdSense payouts (per click) depend on how much the advertiser is willing to pay for the click. In addition, that amount depends on how much the advertiser makes from the sale of one of his products (in essence, it's the value of one customer).

For example, PPC bid prices for high-end financial keywords (debt consolidation is a common example) can go as high as $70 a click!

Lesser known topics include any traveling or tourism niche, personal yachts and gardening, where the average high-paying keywords hover around $3 and $4 per click.

With this being said, if you're looking to make a killing with Adsense, I would stick to the keywords paying out around $1.00-$4.00 a click, rather than shooting for keywords in the "debt consolidation" neighborhood, which everyone and their brother is targeting.

I personally do a lot of my keyword research with Keyword Elite. I won't go into the details right now, but I've been able to gather HUGE lists of the highest paying, most profitable keyword niches from this software.

If you follow the 'high-road', digging into expensive industries, you'll find tons of niches. The only problem is that many of the niches you'll find will probably be very competitive and have little room left for you conquer.

What can you do about this?

You've got two options…

1. You can either keep digging until you find a niche that is both profitable and has little competition…or…

2. You could dig deeper into the niche you just found and try to find a sub-niche that is not so heavily competitive.

I prefer the 2nd option. These are known as micro niches. They're a narrow, specific sub-topics that are extremely profitable regardless of the profitability of the general topic itself. As demand is limited, such niches are quickly saturated, but the barriers to entry are low and you can establish yourself fairly quickly in these niches.

The simplest way to look for a topic (in case you don't already have one) is to find out what people are buying, day in and day out. This boils down to observing the major marketplaces on the Internet (such as Amazon and Ebay) and going through the most popular items.

Usually, you'll find some good ideas coming out of this exercise. The only problem is that at this point, you only have a general idea of what that niche is like, and what sells in that niche.

So this is where the keyword research comes into play again.

With a keyword research tool like Keyword Elite, you can type in the main keyword of your topic. The result will be those keywords plus a list of several alternative keywords. (WordTracker and NicheBot do similar things, but aren't as in-depth). These 'alternates' will be your sub-topics or micro-niches.

Then, with Keyword Elite, you can enter those keywords into a separate project and create a list of VERY important information for your keyword research. You will want to choose keywords with high paying CPC, low competition, and a high number of searches.

Using Keyword Research The Right Way

Keyword research is at the heart of every online business whether you're writing an info product or creating an online store, you're going to need keyword statistics to tell you:

What people are searching for. Competition for those keywords. Ad costs for those keywords.

I offer a Free Silver membership to my HyperVRE software, where in addition to getting the free software, you'll have access to the Top 40,000 Highest Paying Keywords. It's a great tool to help you sift through several different niche topics that all pay very well. I give you the option to search through 40,000 keywords with a built-in search tool in your membership area. With AdSense sites, depending on ad costs and traffic, keyword research becomes even more critical for you to get your hands into. Within the context of AdSense, this refers to finding out about the topics that create the most buzz and are easy markets to break into. While you don't need to spend days overanalyzing a niche, checking out what works and what doesn't in a niche will help you a lot in creating an 'AdSense' site in that niche. Find out what it's going to take to beat your competition in search engines and in your niche. How many links do they have? Do they use heavy advertising? Are they using any other revenue source apart from AdSense? If yes, what is it? And perhaps most importantly, find out how much content and webpages does the top sites in your niche have. Can you put up that much content? “You’ve Heard It Before… Test, Test, Test” Test your site for at least 3-6 months. It helps you establish baseline figures for traffic and potential revenue in that niche, and this information helps you make decisions on whether to develop the site further and also guides you in creating further sites in the same niche. Of course, that doesn't mean that you should sit around waiting for one site to show results before getting started on the next one. Keep building your sites. Don't stop building. Analyze Your Niche Remember, the focus is on creating AdSense sites here but you can (and should) use other revenue sources, such as Amazon, Chitika, ClickBank, and other affiliate product resources. The process is fairly simple - you find a topic, evaluate its profitability and demand, and if all things click, give it a test run by putting up some content and driving traffic through links and content distribution. I personally use LinkMetro.com to quickly build hundreds of links pointing to my sites. Run the site for a couple of months and watch your stats. Chances are, your early AdSense revenues and traffic stats won't be anything to brag about… but keep watching them because it usually doesn't take much time before they start to increase (if you're getting legitimate traffic to your site). Now - when you check out your stats in your Google AdSense account area, you'll notice that they only give you about 4 categories. Though each of these categories is very important, you should also be tracking your stats more in-depth with an AdSense tracking tool such as AdSpyTracker. I'll talk more in detail about the best ways to track your stats in a future lesson, but for now you need to know two of the most important stats. The basic stats you'll need are: average EPC (average earnings per click) average CTR (average click-through rate) With the help of these two numbers you can easily evaluate whether your venture will be profitable or not. These figures will also help you understand what you're doing wrong. Use the average EPC to judge the profitability of your ads. This is simply your total earnings divided by the number of clicks on your site. If you're earning at $1.00+ for each click, you're doing good. If that number rises to $2.00+ (difficult to do), you've struck a gold mine. On the other hand, if the average EPC is below $.05, you might have to rethink your strategy. CTR measures the percentage of visitors that click on your ads. There are no set figures for CTR, but if no one's clicking on your ads, there's only one problem… "you haven't optimized your site design for displaying ads." Don't worry about this right now, because in our next lesson I'll show you exactly how to optimize your websites for high click-through rates. That's all there is for today's lesson. I realize it got a bit long, but everything I've talked about here is extremely important when you're looking to create a profitable niche. The way to get rich on the Internet is to spread out to several niches - dominate one niche, then dominate the next, and the next… Don't just stick with one and try to build around it. Instead,spread out to multiple niches, and begin your 'online empire'. (there's that term again… ) In our next lesson, I'll take you through a total optimization of your AdSense sites, and show you how you can increase your click-through rate up to 100% by taking only 30 seconds of your time. Take care,   Matt Callen Internet Marketer www.HyperVRE.com